Col-Met Engineered Finishing Solutions Introduces Brand Refresh

Rockwall, TX, October 23, 2014 ... Col-Met Engineered Finishing Solutions is the market leader in spray booths, ovens, washers, AMU's and other finishing components, delivering value through our quality, service, people and engineering capabilities. Our brand refresh features a new logo and tagline, visual identity, and brand positioning, communicating Col-Met's commitment to engineering, innovation, quality, and customer satisfaction. The new logo reflects a modern representation of Col-Met, with a similar tribal artwork design, however containing a lighter blue color and refreshed shape with a new typeface.

ln the coming months you will see the transition of Col-Met's new identity on all marketing materials such as product brochures, signage, trade show displays, promotional materials, advertising, etc. The new web site, which is scheduled to launch January 2015, will reflect all Col-Met's products and services, enhanced responsive design, visual appeal and serve as an important tool for our distributors.

Additionally, in line with the visual identity refresh, new color palettes will be introduced to identify Col-Met's product segments, which include Spray Booths, Powder Booths, AMU's, Ovens, Washers, and Other Components.

Col-Met's new identity will begin its introduction at FABTECH Expo in Atlanta, GA, November 11-13, where Col-Met will be featured in Booth B701.

Commenting on Col-Met's brand refresh, Steve Houston, Chief Marketing Officer, said:

"This is a very exciting time for us at Col-Met. We have an 18-year success story and thank everyone who has contributed to this along the way. This new era for Col-Met combines our continued customer, product, and industry commitment with a fresh new look that aligns our new business initiatives, teams, and directions."

For more questions on Col-Met's new brand identity, please contact Jennifer Egan, Marketing Manager, by emailing jegan@colmetsb.com.

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